My approach to design
What does it even mean?
delightful
seamless
pleasing
inspiring
crisp
engaging
intuitive
crafted
satisfying
→
I apply these approaches in design
Usable by everyone
Accessibility solves real-world usability problems everyone faces - small screens, glare, forgotten glasses - not just specific user groups.
Helps you even if it's not a goal
Business needs may lead, but there’s always room to make life easier for users.
Self-explaining
If you can predict users’ questions about what will happen, you have to design the answers. They are trying to solve their task, not a design puzzle.
Invisible
Remember how you pay attention when a kitchen knife or supermarket cart had flaws? But you probably didn't pause to admire a good-designed checkout process in online shop. So: when nothing trips you up, you simply don’t see it.
Quick to navigate
The main goal of almost any product is to take users from point A (task arises) to point B (task solved). If they can do, go, open, create, or send in 2 clicks/seconds, don’t make it 10.
Based on real-life experience
Imagine going to the post office, filling out a long form, bringing it to the counter, and then someone yells at you that you did something wrong: ‘What’s wrong? - Check it yourself!’ So why should you like a dozen red error fields in your reporting tool or a disabled button with no explanation?
Show design process
Task
It can come from:
Client
Big conceptual undefined requests.
Product Owner
User stories that need analysis, targeted on business needs.
Myself
Features and tunings to improve UX of final users.
Tasks can be:
Simple
You just do it. All the other team knows exactly how to do it.
Complex
Nobody knows what the result will be, me included. These 30% of tasks - fuel for number of ideation workshops, analysis, iteration, user research and hours of discussions.
Draft & users
If task is "simple", I have two checks of wireframes:
With Product Owner
If design answered business requirements.
With developers
If we can simplify design (without losing in UX) to speed up time to market.
If task is "complex", plus to those two I also have:
Brainstorm session with client
Sometimes it about them reinventing the whole business process. Sometimes it me to guide them into the right direction.
User interviews
30-minutes calls with users where they perform some tasks on clickable prototype. Depends on my hypothesis proven or rejected, the Draft stage can have another iteration.
UI & hand-off
90% of time
I work with predefined design systems. So I build the entire UI from its components.
10% of time -
some unique solutions where discussion with developers is needed.
After we discussed the final design with the team, I prepare mockups (flows, comments, documentation if needed).
When someone starts to work on this task in sprint they invite me on the tasks kick-off, where we check everything we need to do.
After the task is ready, I have a design review during the task demo or myself on the dev stage.
Release
As I work in-house, I have control on what happens after the release.
If feedback is negative and prioritized, I analys it it and go on the next iteration of design.
If feedback is positive, I can propose that new feature/pattern/flow for another product in our ecosystem. Yes, I test design innovations on selected products before the whole-ecosystem implementation.
Task
It can come from:
Client
Big conceptual undefined requests.
Product Owner
User stories that need analysis, targeted on business needs.
Myself
Features and tunings to improve UX of final users.
Tasks can be:
Simple
You just do it. All the other team knows exactly how to do it.
Complex
Nobody knows what the result will be, me included. These 30% of tasks - fuel for number of ideation workshops, analysis, iteration, user research and hours of discussions.
Draft & users
If task is "simple", I have two checks of wireframes:
With Product Owner
If design answered business requirements.
With developers
If we can simplify design (without losing in UX) to speed up time to market.
If task is "complex", plus to those two I also have:
Brainstorm session with client
Sometimes it about them reinventing the whole business process. Sometimes it me to guide them into the right direction.
User interviews
30-minutes calls with users where they perform some tasks on clickable prototype. Depends on my hypothesis proven or rejected, the Draft stage can have another iteration.
UI & hand-off
90% of time
I work with predefined design systems. So I build the entire UI from its components.
10% of time -
some unique solutions where discussion with developers is needed.
After we discussed the final design with the team, I prepare mockups (flows, comments, documentation if needed).
When someone starts to work on this task in sprint they invite me on the tasks kick-off, where we check everything we need to do.
After the task is ready, I have a design review during the task demo or myself on the dev stage.
Release
As I work in-house, I have control on what happens after the release.
If feedback is negative and prioritized, I analys it it and go on the next iteration of design.
If feedback is positive, I can propose that new feature/pattern/flow for another product in our ecosystem. Yes, I test design innovations on selected products before the whole-ecosystem implementation.
Impact on business
Data is based on managers’ reports, tracked user actions, and team/user feedback
I improve enterprise & B2B products
to increase
process speed
and reduce
operational costs
2x speed
for ERP processes, cutting service workload by 30%
10% in sales
increase per feature-requested release across 4 products
30% boost
in analysis speed for 700+ employees by adding 20+ features to idea management process
90% less time
off-system for managers through 40+ functions designed for PMO
60%
of UX initiatives implemented across 7 projects under my supervision
3 platforms
and their legacy maintenance costs were eliminated by merging 15+ modules into a new ERP
50% faster
frontend task completion for users after UX advisory to 5 teams
30% faster
contract management for 900+ employees after document system redesign
90% efficiency
gain in administration with 80+ designed blocks in website builder
40% errors
with UI after maintaining the design system
90% less time
employees spent on 3rd-party tools; 100% of legacy maintenance removed
80%
RFP win rate with MVP prototypes for a top-tier client; funding raised for UK EdTech startup
Professional way
I believe designer can't have isolated experience in their domain. You achieve more when bring more to the table
'UI/UX' here means thins you can print it on paper and it still will be working its purpose: static websites, landing pages.
'Product Design' here means it won't work if you print it (like, good luck clicking calculator or dashboard on paper).
Feedback from colleagues
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<...> What sets Vlad apart is his structured and systems-oriented mindset. He approaches design challenges methodically, thinking not just about the task but how it fits into a broader ecosystem. His work on our design system and UI Kit is a great example of this. He takes initiative, ensures consistency, and pays attention to the details that matter at scale. <...>
<...> Vlad was actively involved in addressing team challenges, bringing a collaborative spirit and strong problem-solving skills to every project. His openness to feedback had a positive impact on our workflows and outcomes. <...>
His [Vlad's] expertise in the enterprise project is amazing. <...> Beyond his technical skills, Vlad has soft skills that allow him to communicate seamlessly across various teams and specialists that ensures that projects are not only visually attractive but also allow to scale functionality easier in future.
<...> What really stands out is Vlad’s combination of passion, curiosity, and openness. He’s a pleasure to work with — approachable, responsive, and always ready to support the team. During our regular design critique sessions, Vlad shared insightful feedback and often guided the discussion into new directions worth exploring. <...>
<...> he [Vlad] made smart use of existing solutions without reinventing the wheel, which simplified development and made collaboration between design and front-end smooth and efficient. His component-based thinking stands out — logical, consistent, and focused on reusability. This approach made it easy to implement UI without breaking existing structures and significantly streamlined the front-end work. <...>
Vlad is one of the most talented designers I’ve worked with. When I joined, he was already driving several large-scale initiatives and setting a strong UX direction across our platforms. <...> One of his standout achievements was the complete redesign of a major enterprise document management system. He redefined the UX patterns and created scalable components that are now reused across multiple systems in the company. <...>
Vlad is a reliable, self-confident and efficient profi in UX/UI design and meanwhile a team-player that is very important. I can discuss with him all concerns regarding feature realization or criticise sometimes and he do not hesitate to dive deeper if needed, to offer different solutions that is really important in agile team. He showed himself as both easy-going person and professional with his own opinion.
More
Through ADPList and the Women in Tech program, I support junior and mid-level designers, offering guidance to accelerate their professional growth and avoid common mistakes.
I'm certified as a Professional Scrum Product Owner — a useful additional skill for someone who works with multiple Scrum teams and POs.
NSUADA architecture graduate with 6+ years of education in engineering, human-centered design, and fine arts. The University is ranked #9 in Europe and #112 worldwide for architecture and design by Inspireli Ranking 2023/24.
I'm an AIESEC alumnus. Spent 4,5 years as a team member, Vice President, President, coach, and conference speaker delivering leadership development and project management programs to youth. Hey, AIESEC!
I published a fiction book and have several other novels in development, awaiting their release.
Meet Lapland, my Sheltie. A natural sheepdog, he thinks we and our friends are his herd to look after — and we don’t mind :)