Vlad Kanygin – Sr UX/Product Designer Portfolio

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E-Document System

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Oilfield Analytics

Drilling Super-App

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Goals

Launch a test environment for the educational platform to showcase the startup's viability:

- Develop UI/UX for MVP covering onboarding, personal dashboard, and educational flow for both desktop and mobile,

- Design the website for both desktop and mobile,

- Prepare all essential materials for further development, including UI components, visual languages, icons, etc.

My role

- UI/UX design
- Wireframes / Prototypes
- Design hand-off
- UI kit
- Promo materials

Team

- 2 Product Owners (different teams)
- 2 Analysts
- UX/Product Designer
- HR stakeholders

Duration

2015-2020

Tools

Figma, Illustrator, Wix, Bitrix, Tilda

Result

Prototyped an MVP that garnered investment and developed the visual language for the website and promotional materials. After a successful test launch, the product transitioned to the design studio.

Users

Target audience: Individuals with a background in video games seeking to enhance their soft and hard skills in a group setting. They require an engaging and familiar visual design reminiscent of gaming platforms like Discord or Twitch, with extensive gamification features and interactive elements.

Challenges

Balancing effort and value was critical. Although we had numerous ideas, for the MVP, we needed to select only a few while ensuring they functioned as a comprehensive product.

I love this one because it's almost the first serious product design I've done.
It's the art marketplace, and we were looking for artists to create the images, especially for us! I also sell my personal collection in this store ;)

For this project, I had to redesign the entire UX - from the homepage to the checkout process. After receiving mockups of the current version of the site, I redesigned all the major sections, keeping only the established visual style. However, the UI kit still needed to be developed and expanded to make the customer journey easier and more enjoyable.

All the work was done with third-party analysts and programmers. In the process, the following were redesigned:

- The entire navigation - from the menu to the page tree;
- the main page (with numerous variants for testing);
- Store: catalog navigation was changed and optimized;
- Artwork customization - an entire application within the site;
- Shopping cart and checkout;
- User account settings;
- all of the above extended to adaptation for the mobile version.

In addition to coordinating the design and development, I was responsible for optimizing the catalog (1000+ SKU), creating the artwork and related visuals. The project turned out to be a long one: its boundaries grew wider as I discovered more and more glitches of the old version of the site while solving the current ones. At times, we had to create and rewrite the logic from scratch.

The sad thing was that such an interesting project was closed due to a lack of marketing or just not fitting the market(

The plan was for me to put together a rough draft of the site, but I ended up leading the entire development process. I did the first 20% and the last 30%. I did the wireframes, all the visuals, maps, and text. Right after that, all the prepared materials were handed over to the outsourced development team for polishing.

After the main stage of the website development was finished, it was handed back to me, not finished at all. Now I had to optimize the navigation, UI, correct the design, rework the mechanics of the blog. All this I did in tandem with the developer, and together we fixed young legacy mistakes and bugs.

The site was designed on the basis of the corporate style created by me. The main vibes are professionalism, restraint, transparency. It's not a custom - everything was done with a zero-code framework (the same as for this website).

So the main difficulty was to represent the history of the company. 15 project cases were designed from scratch: interviews were conducted, materials were collected, texts, photos, and videos were prepared. It took 2 weeks to create the entire site (20+ pages), taking into account the simultaneous work on the cases and the brand book.

Lots of promo landing pages! There were a lot: for meetups and big festivals, for VR contests, for selling individual products and services. Some of them used the style of custom-made parent sites, some are unique. My personal favorite is the purple and black one with a VR helmet and Rayan Gosling gif in the background.

This was my own product idea that we developed with my teammate. It was early 2020, just a few years before ChatGPT. And the idea was... to find answers not from Google or other search engines, but from other people. And to continue the conversation with the best answer, to get Dipper into the subject of your interest. Sound familiar, right?

So it had to be a mobile app, but first, we had to check with MVP. We built a bot for Telegram and told our colleagues about it. We got about 30 responses, but the main one was "I don't want to explain things to strangers". Of course, in the roadmap, there was a monetization mechanism for users... But we stopped that and moved to games.

It was an exhibition where all regions of Russia represented their opportunities and I helped to design the stand for Primorsky Krai (Seaside Region).

It was a large interactive touchscreen with a lot of information on it. Big obvious buttons. Clear colors and obvious images to make quick associations. Nothing fancy.

The mobile game I created and launched with my teammate. We had 2 main reasons: to train the development process and product design and to make a game with monetization. So this experience showed us that we're good developers but bad businessmen :)

My part was gameplay, UI/UX, balance, text, animations, and sound design. Developed with Unity engine. Actually, it's a pretty outstanding clicker (as it can be for a clicker game) with its own story, and - this is important! - this story actually has an ending!

So it was my first experience in game design. Later I also had some touch with game development, UI improvement, etc. but this is really our own.

You can try it yourself! Android only:

Another mobile game, more with NFT vibes but 1 year before NFTs. You should just push colored balls to same-colored zones. And count. It had to be a global count and was supposed to be the teams on Twitter or Reddit who are #teamblue or #teamred. Such a social experiment, what color will take more fans?

Of course, you could buy skins with other colors. Or with ushi skin!

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