"Siberian Shining" became a complete author's project, the creative (and not only) part of which was completely developed and controlled by me. As for the name itself, it appeared almost immediately and was unanimously accepted by the team, as it fully conveyed the essence of the festival of lights in Siberia. As for the logo, it took some serious work, but in the end, the lamp became an accurate symbol of light, and its spiral showed the development forward, into the future.
Every year we needed to update it because the host cities and the theme of the show program changed. For example, the third festival, held near Krasnoyarsk, was decorated in red. The theme "Cinema Masterpieces" helped us to create an atmosphere reminiscent of the red carpet and curtains of classic cinemas. The "spiral lamp" - our symbol - became a soffit, and when we looked at it "through the lens", we saw a lens flare.
My work on the Festival brand included:
- Creating the design with annual rebranding within the concept;
- SMM and community development: VKontakte, Facebook, YouTube;
- Development of marketing and promotional materials;
- Creating the idea of souvenirs and exclusive merchandise;
- Development of printing materials: posters, diplomas, badges, letterheads, documents, etc;
- Development of promotional stands;
- Collaboration with photographers and videographers;
- Post-production of materials;
- Development of everything necessary for additional events under the Festival brand.
Absolute love these a bit clumsy but juicy and shiny designs :)
