Vlad Kanygin – Sr UX/Product Designer Portfolio

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Goals

Launch a test environment for the educational platform to showcase the startup's viability:

- Develop UI/UX for MVP covering onboarding, personal dashboard, and educational flow for both desktop and mobile,

- Design the website for both desktop and mobile,

- Prepare all essential materials for further development, including UI components, visual languages, icons, etc.

My role

- UI/UX design
- Wireframes / Prototypes
- Design hand-off
- UI kit
- Promo materials

Team

- 2 Product Owners (different teams)
- 2 Analysts
- UX/Product Designer
- HR stakeholders

Duration

2012-2021

Tools

Photoshop, Illustrator, PowerPoint, Figma

Result

Prototyped an MVP that garnered investment and developed the visual language for the website and promotional materials. After a successful test launch, the product transitioned to the design studio.

Users

Target audience: Individuals with a background in video games seeking to enhance their soft and hard skills in a group setting. They require an engaging and familiar visual design reminiscent of gaming platforms like Discord or Twitch, with extensive gamification features and interactive elements.

Challenges

Balancing effort and value was critical. Although we had numerous ideas, for the MVP, we needed to select only a few while ensuring they functioned as a comprehensive product.

The annual report of a famous national company in the aerospace industry. The whole encyclopedia of its achievements. Prepared for printing.

Examples of branding and design templates for social networks: different formats for posts, stories, carousels. Made for the beauty industry, software, creative agency, medical magazine, personal brands, events, and others. Prepared for use by in-house designers.

I have designed visual languages for various businesses. Here are examples of how this language speaks in sales presentations and brand books. For example: ceramic shops, marketing agencies, MedTech project.

I was hired to redesign all of the company's materials: presentations, website, social media to make them more modern and understandable to customers. This required demonstrating and explaining what VR/AR is now and why it is not a toy for children, but a full-fledged tool for many fields.

The base ideas:
- Technology friendliness: VR/AR is not something unknown, but a "good guy who will help you";
- More visuals: it is necessary to show global cases because almost all top companies have already turned to VR;
- Specificity and transparency: the customer needs to understand what he is paying for, because VR with a professional approach is practically a premium service, and it is not clear to everyone why a "helmet" costs so much. Now the company started to show all the equipment, the whole development cycle, all the iterations involved, and the team behind the product.

It also made sense to me that employees could always use all the materials according to the policy, but it was too time-consuming to check them every time. So I designed a library of presentation builders, sales pitches, case studies, and materials consisting of over 300 ready-to-use and editable slides. A manager at any level could now put together a proposal presentation for the most unusual customer request.

Just more presentations/brand book/SMM designs for different businesses

For the International Presidents Meeting 2020 International Conference, it was necessary to develop such a visual style that 400 people from over 120 countries would immediately and firmly establish the association: you have come to the event in Russia.

And it was not going to be a cranberry with matryoshka dolls and bears, which is the favorite of designers when they need to create "Russian". We also wanted to abstract from all the associated symbols: cathedrals, the achievements of the 20th century, the bitter cold, the red car. Was it difficult? Yes, it was - try to find a symbol that doesn't fall into these categories.

We wanted something different: to combine two Russian moods and show the ambivalence of the country as a whole. From this desire came the idea of combining the two ideas and building the entire positioning of the conference around them:

Firebird: an image of the country's vast cultural heritage, hot hearts, and the warm hospitality of Russians,
Snowflake: a reminder not only of the winter dates of the conference but also of the diversity and individuality of the people of Russia.

Development in this direction brought us a dual brand - with two types of design, two mascots, and, in principle, the division of all semantic blocks into pairs. On the basis of this idea, we created guidelines, merchandise, and a framework with templates for SMM.

The Festival was an additional external event within the IPM 2020 International Conference. Its main goal was to familiarize Muscovites with the UN Sustainable Development Goals, and 400 people from over 120 countries who came to the conference were to present these goals through numerous master classes.

One of the things I brought with me to AIESEC - the international development platform for youth - was the redesign of absolutely all visual materials related to the project.

I redesigned everything: brochures, presentations, sales materials, promos, visuals for advertising, merchandise - from now on everything had a look that allowed us to stay ahead of the competition. After that, I started creating redesigns and materials for other branches in Russia.

Pretty old works before 2014

An internal brand was needed to position my AIESEC chapter among other cities, as well as to strengthen my own self-identity. It had to fully reflect the uniqueness of the team and be able to integrate as much as possible into all areas of activity.

I have been working on the Novosibirsk Hawks concept for several years. It appeared for the first time in 2015, and I developed it to the maximum during my term as president in 2017. The idea was simple: to attract an extraordinary Siberian symbol (the hawk) by demonstrating its duality - power in hunting and care for members of its avian family. These qualities have been applied to our organization's teams for several years, so the image and meaning fell as if they were infused. Every few years, the imagery itself changed and adapted to the course of new leadership. Old and new teams alike received a "package" from me with a refreshed brand and its new carriers.

I used it in: leadership team uniforms; team uniforms in projects; souvenir merch; internal SMM; paraphernalia at internal events; unified theme for presentations; wallpaper for phone and computer screens; decoration of internal events.

As a result, the Novosibirsk Hawks brand has become one of the most recognizable and stable in AIESEC in Russia, and its maintenance from 2015 to 2020 proves the most important thing: people like to associate themselves with it.

The branding of other local projects followed the same approach, adapted to their own context.

Task: To refresh the image of a real estate agency and make its activities interesting even for those who will not be using its services in the foreseeable future.

Step one: Revise the style of communication. If earlier the agency reported: "We help to buy/sell on such terms", now the narrative went in the vein: "Our city is growing and developing. There are many new opportunities - what are they? Properties are not sold because they have been built, but because you, like the city, need to be transformed into something more.

Step two: update the visual language. More air, infographics, clear information. Bright, colorful images, set against a backdrop, are more readable and juicier.

Along with the outside, I updated the style inside the company: a lot of standard print, merchandise, staff training materials, as well as navigation elements, went through me - and the effect appeared. Now the agency looked complete to both clients and employees.

Were reworked:
- Re-branding with a rethinking of the company's mission;
- Commercial materials;
- Marketing materials;
- SMM;
- Internal signs, indexes, signs;
- Folders, business cards, badges;
- Booklets, brochures, leaflets;
- Educational and training materials.

"Siberian Shining" became a complete author's project, the creative (and not only) part of which was completely developed and controlled by me. As for the name itself, it appeared almost immediately and was unanimously accepted by the team, as it fully conveyed the essence of the festival of lights in Siberia. As for the logo, it took some serious work, but in the end, the lamp became an accurate symbol of light, and its spiral showed the development forward, into the future.

Every year we needed to update it because the host cities and the theme of the show program changed. For example, the third festival, held near Krasnoyarsk, was decorated in red. The theme "Cinema Masterpieces" helped us to create an atmosphere reminiscent of the red carpet and curtains of classic cinemas. The "spiral lamp" - our symbol - became a soffit, and when we looked at it "through the lens", we saw a lens flare.

My work on the Festival brand included:
- Creating the design with annual rebranding within the concept;
- SMM and community development: VKontakte, Facebook, YouTube;
- Development of marketing and promotional materials;
- Creating the idea of souvenirs and exclusive merchandise;
- Development of printing materials: posters, diplomas, badges, letterheads, documents, etc;
- Development of promotional stands;
- Collaboration with photographers and videographers;
- Post-production of materials;
- Development of everything necessary for additional events under the Festival brand.

Absolute love these a bit clumsy but juicy and shiny designs :)

More projects like this

Graphic (2016-2021)

B2C / B2B

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Sales / Marketing / Art

Assorted UI/UX/Web (2015-2020)

Desktop / Web / Mobile

•

B2C

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Platform / Website / Gamedev