Vlad Kanygin – Sr UX/Product Designer Portfolio

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Goals

Launch a test environment for the educational platform to showcase the startup's viability:

- Develop UI/UX for MVP covering onboarding, personal dashboard, and educational flow for both desktop and mobile,

- Design the website for both desktop and mobile,

- Prepare all essential materials for further development, including UI components, visual languages, icons, etc.

My role

- UI/UX design
- Wireframes / Prototypes
- Design hand-off
- UI kit
- Promo materials

Team

- 2 Product Owners (different teams)
- 2 Analysts
- UX/Product Designer
- HR stakeholders

Duration

2016-2021

Tools

Photoshop, Illustrator, Figma, InDesign

Result

Prototyped an MVP that garnered investment and developed the visual language for the website and promotional materials. After a successful test launch, the product transitioned to the design studio.

Users

Target audience: Individuals with a background in video games seeking to enhance their soft and hard skills in a group setting. They require an engaging and familiar visual design reminiscent of gaming platforms like Discord or Twitch, with extensive gamification features and interactive elements.

Challenges

Balancing effort and value was critical. Although we had numerous ideas, for the MVP, we needed to select only a few while ensuring they functioned as a comprehensive product.

I worked for a couple of creative and marketing agencies doing "native" advertising campaigns. It was about promoting the product without mentioning it. Above are just a few examples of work, there are images to posts on social networks.

I have designed projects for banks, language schools, software development companies, taxi services, real estate, and many others. Won't lie, designing 20 pictures about a mortgage is not blockchain-nft-ai-super-cool-and-trendy, but it improves your storytelling skills to the maximum. Everyone is tired of seeing "the keys", "house in a shopping cart" or "young couple with boxes in an empty room". How about Renaissance, space, dinosaurs, and other unrelated things to depict the theme?

Sometimes it was just about typography design. To deliver the message about the credit card policy, all you need is a good typo.

There were series of illustrations for articles. Articles about financial literacy, banking, sports, self-awareness, and some psychology topics. To avoid common associations, I designed 7-10 illustrations for each article and different experimental styles.

You know how it is: when there is a new trend in graphic design, almost everyone tries to interpret it. I'm not an exception: it was an interesting exercise for my practice to design it "according to the fast-passing fashion".

There have also been a number of marketing campaigns, not native this time, but branded and co-branded. The clients were top-tier banks and software companies. We did some ads for national holidays, to promote old and new services.

These are probably the ones I like the most. Although there weren't strict guidelines from the clients, the whole brand policy was directed to me and brought to colorful palettes and explosive motifs. I tried to combine brand gradients with photos and other elements (all stock, by the way) and real people with naive 3D objects that are totally from another dimension. And the eclectic was born!

In addition to textual illustrations, we also used self-serve images called "checklists". The single picture with a lot of to-do's and not-do's about everyday things. Of course, the brand product or service was mentioned occasionally.

Cards or carousels for social networks. I designed series of 5-10 images explaining a theme (finance, sports, banking, mortgage, psychology, ecology...).

And again: stock photos/illustrations plus work with typography can create unique styles. You can even reuse it - it will still be.

These 10 are my own digital paintings, which were sold in the online art shop. It is a series of abstracts inspired by retrofuturistic humanism: planets, cities in the sky above clouds, space shuttles, and a good new world of 3000s.

More projects like this

Branding (2012-2021)

B2C / B2B

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Sales / Marketing

Assorted UI/UX/Web (2015-2020)

Desktop / Web / Mobile

•

B2C

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Platform / Website / Gamedev